Member Directory

I’m Chloé, a passionate tourism professional with international roots and a deep love for Western Australia’s landscapes and stories. I work in regional tourism, where I support destination promotion, stakeholder engagement, and the delivery of meaningful visitor experiences. I thrive in dynamic environments that involve collaboration, creativity, and sharing the beauty of our natural world, especially through walking trails and storytelling. I enjoy creating connections, supporting others, and inspiring people through travel.

Belinda McGowan is the founder of The Lifestyle Shift, a transformative coaching brand helping women create sustainable, thriving lives in health, wellness, and wealth. A passionate advocate for women's health, Belinda brings authenticity, energy, and purpose to everything she does. As a wellness entrepreneur and mentor, she empowers women—especially those 35 and over—to build aligned side incomes without burnout. Through her group programs, 1:1 coaching, and powerful mindset tools, Belinda supports women in stepping into leadership, breaking through limitations, and building freedom-led businesses. With a background in high-level health coaching, a commitment to personal growth, and a deep belief in possibility, she’s helped countless women reset their wellness, elevate their energy, and create income on their terms. Belinda is also a mum of two, a dedicated runner, and a voice for resilience, proving that with grit and support, you can shift your life from surviving to thriving.

At Advfinity, we help lay the groundwork for success for nonprofits. * Assist with clarifying your mission and aligning your brand to enhance your fundraising narrative and operational effectiveness. * Support engagement goals with community relations strategies. * Facilitate strategic partnerships among public, private, and philanthropic sectors. * Develop philanthropy and fundraising strategies * Deliver tailored training and workshops designed to build knowledge and confidence.

I’m AJ, a commercial photographer based in Mandurah and co-owner of The Creative Space Mandurah—a warm, creative studio I use for shoots and workshops, and hire out to other photographers and content creators. I specialise in working with women in business, especially those who started out during the early years of motherhood and are now growing personal brands and thriving businesses. I also photograph small teams and corporate headshots, with a focus on making people feel comfortable and confident in front of the camera. I’m passionate about helping women show up as themselves—no filters needed—and teaching simple ways to DIY great photos for marketing. I work school hours so I can be present for my daughter, who’s now in high school. I truly value connection, a good flat white, and a hike amongst the trees.

Hi, I’m Michelle Pritchard, founder of Aligned Business Consulting. With over 25 years’ experience in the dental industry, I support dental specialists who juggle the roles of owner, manager, and clinician. Through structured, one-to-one consultations and a tailored diagnostic review, I help practice owners and their managers build business systems that are specific to their practice. My goal is to get dentists back to doing what they enjoy—treating patients—while knowing the business side is under control. I’m also the host of Dental Success Beyond Chairside, a podcast focused on the real-world challenges of practice ownership. As a speaker, I most recently presented at ADC 2025 in Perth on sustainable business foundations for dental practices. I work both online and in person with practices across Australia, and I’m committed to values-led growth, confident leadership, and practical solutions that deliver results.

I am an IT Support officer / BDM at Bluebird IT. Bluebird IT was founded in 2021, recognising a growing need for dependable IT support across Western Australia. Since day one, our mission has been to deliver reliable, proactive, and professional IT services that businesses can truly count on. Our business is proudly based in Mandurah, at the heart of Western Australia’s Peel region. Over the years, we’ve built strong relationships with clients across a wide service area, extending from Perth in the north all the way down to Manjimup in the south. Unlike larger IT companies, we provide personalised services with a focus on fast response times and long-term partnerships. Our team of local IT experts – no overseas call centres or chatbots – is here to deliver expert support to a wide range of businesses in our community. Beyond IT - Giving back is part of who we are. Our team is actively involved in the community – volunteering as firefighters, donating blood, supporting local theatre, and assisting at sporting events. Helping people and our community is what we are all about and we are determined to make sure our clients receive that same commitment.

I’m Claire - founder and heart behind Body Rituals, a holistic wellness space in Mandurah. My journey into this work began with a passion for mind-body healing and a desire to help women feel at home in their bodies. I work with women who are often over-stretched, burnt-out, and craving real, nurturing support. Through fascia-focused bodywork, lymphatic treatments, nervous system relaxation, and yoga, I help women soften stress, shift stagnation, and reconnect to themselves. At Body Rituals, we don’t do quick fixes. We offer grounding, ritual-rich experiences that honour the whole self - physical, emotional and energetic! I’m proud to hold space for transformation, and to be redefining what true self-care can look like for women at every stage of life.

The Boundary Island Brewery was born in 2022 by two local families wanting to create a space that welcomed everyone and celebrated great food, great beer and great fun. Situated on the waterfront of the stunning Peel Estuary, our award winning beers are all brewed in house and with an amazing contemporary menu full of fresh local ingredients, the Brewery has gone from strength to strength and has quickly become an iconic location within Mandurah.